Insights

News and practical perspectives from ROKY ROCKS on enterprise technology, AI, business systems and digital products.

14.11.2026

Ready-made product or custom build? How to decide

A practical way to decide between buying a ready-made product and building a custom system, based on how unique the process really is.

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06.11.2026

Before you choose a CRM or ERP: questions worth answering first

A short checklist of questions to settle before selecting or implementing a CRM or ERP platform.

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29.10.2026

Where AI helps in business processes, and where it does not

A grounded look at which business tasks suit AI today and what to check before putting it into a process.

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21.10.2026

Process automation: start with the work nobody likes

How to find the processes worth automating first, and how to keep automation simple enough to last.

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14.10.2026

What to put in a technology project brief

A practical outline for briefing a supplier or partner so that proposals are comparable and the project starts clearly.

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16.02.2026

From Zero to Hero: How to Build Your First AI Model

A practical guide to building a first AI application, from choosing an open model to fine-tuning, testing and running it.

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